Proper structure empowers. Poor structure constrains.
We meet. You share all your ideas and I ask a bunch of questions so I can wrap my mind around you, your business and what you're wanting to create and achieve.
Proposal time. I take that information from you and come back with a concept - a plan if you will, outlining the project, its goals, action plans, visual breakdown, etc and by that time, I will have a pretty solid idea on how much that's gonna cost.
Once the proposal is approved by you, you pay 50% of the total cost so I can have some money to cover my time and costs as we move forward with pre-production. I plan out the details of the shoot, get all my ducks (gophers, for us Alberta folk) in a row, then pull the trigger.
(If you really love gophers.. I apologize for that imagery.)
Produce! I film the video (or begin creating, if we're making an animation)
Edit. I hide myself away and put all the ingredients together to make it 'taste' good. Once I'm ready, I send you a private link to watch what I call 'The Rough Draft'.
Review and Revisions. You watch the video, share it with a few trusted people and gather some feedback. Consider this step like a mini focus group. We need to know if we're hitting the bullseye, so to speak. We adjust and make some tweaks (which should be minor at this point), and I create the final edit.
Delivery. I send you your final video via the interwebs in the format you require and receive final payment.
Release! You share it with the world to enjoy. It may be obvious, but this is definitely the most fun part of the project, and the most rewarding.